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What is branding?
Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds.
Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all.
Why is branding important?
Branding increases business value
Branding generates new customers
Improves employee pride and satisfaction
Creates trust within the marketplace
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